Semalt – Reasons To Exclude Internal Traffic From Your Analytics Reports
Imagine that you have assigned yourself the task of getting out of Google Analytics and are confused about how to do that. If you take a survey related to it, you would get an idea that there are different theories, concepts and controversies about why excluding internal traffic from the Google Analytics is important. Some people say that it is important to ensure the quality of your website and its traffic, while others say that it is not necessary.
With this thing in mind, you can analyze the visitors and quality of your website no matter if you are using a private domain or a public domain.
Ivan Konovalov, the Customer Success Manager of Semalt, clarifies here that there is a lot of difference between internal traffic and external traffic. Internal traffic includes all your company employees, their relatives, other similar agencies and all people who live in your city.
Why Filter Internal Traffic
There are a lot of advantages of filtering internal traffic. This will give you freedom and a sense of being safe on the internet. It also helps to improve the visitor's experience, and you can make sure that your website is visited by only real people and genuine individuals.
Let me explain it with an example: if you are using a suspicious IP and unsure of its credibility, then the better option is that you keep your computer device as anonymous and don't let Google Analytics count your view. For this purpose, you can use a variety of software and tools: even WordPress has a large number of plugins to choose from. First of all, you should be able to differentiate between the internal traffic sources and external traffic sources.
If your plugin or software does not support external traffic, then you should pay attention to adjusting its settings as early as possible. The process can be started by looking at your Google Analytics reports. Make sure the users who visit your websites interact with your different pages and like&share your posts. You should know their reasons for visiting your website and the nature of their IPs. They should not use any IPs that look suspicious and are not good for the health of your website.
How to Filter Internal Traffic
When it comes to filtering the internal traffic, you should make sure that you use a unique IP address for this purpose. At the same time, you would have to keep an eye on the quality of your web traffic as well as its sources. You can adjust the settings of your IP in the firewall or the browser you are using. That should show the number of pages in the form of www.whatsmyip.com. If you don't have an idea of what's that and how to continue this process, let me tell you that it is a user-defined set of variables that are used to ensure that your website receives only quality and organic views. Some other ways can also be used to remove internal traffic from the reports. So, you can choose from a range of tools, techniques, and plugins based on your requirements and overall needs.